Founded in the foothills of Harpers Ferry, West Virginia just a few miles outside of Shepherdstown. John and Kristen Lorenz started a small business to promote beard growth and proper beard maintenance at an affordable price.

The idea began at work as a pact was formed with a few friends who decided to grow out their beards at the same time. Essentially the research soon began to formulate a beard care product to groom and maintain our beards. After a few months into starting our business my wife and I decided to save all the money we earned from this business to provide a solid educational foundation for our newborn child "Noah".

We are a proud small business with small fundamentals. Provide a quality scent and sustainable product through hard work and all natural materials.